European Floral Advisor
I have worked my entire life in the floriculture. When I was fifteen I started at the flower market in Amsterdam. After studying economics at the UvA, I have had my own flower shop for 7 years, worked for 2.5 years at Flowershop Ivy at the Leidseplein in Amsterdam and did freelance jobs for florists and exporters. I also worked for 8 years at exporters in flowers and potted plants. As account & relationship manager to (high-end florists).
I am very skilled in marketing for horticultural companies. I have worked for startup platform WeBloom, Bloomly (forerunner of the Masterflorist), Van Dijk Bloemen, KoenPack, Logico and Royal Brinkman.
My mission: I believe that in order to make companies ready for the future, finding the goal behind the goal is necessary. I create a clear strategic perspective so that the right marketing strategy can be determined and implemented.