FloraChain

Linking The Floral World

FloraChain is altering the trajectory of the floral industry through blockchain technology and the Internet of Things. By designing a radically transparent floral supply chain, FloraChain harnesses grower and factory data to create the Blockchain of Flowers – an unprecedented floral supply network that maps the flower supply journey from grower to consumer.

By uniquely leveraging blockchain technology, we create a digital bridge that engenders transparency, trust, and honesty for flower growers, factories, distributors, and consumers.

We want to transform the flower industry by working with every participant along the floral supply chain to create a world in which access to data equals integrity, sustainability, quality, and longer vase life for all consumers.

Issues in the Floral Industry

PROPAGATION

There is no universal database of IDs for floral varieties developed by breeders. This has led to weak IP protection for developers and creators of new floral varieties. Flower patents provide an incentive for breeders to innovate and develop new varieties. Once a flower is patented or patent pending, their time and money should be returned through royalties that are paid to the owner/breeder. However, without a globally accepted and used solution, there is a very high risk that breeders will not be able to get a return on their investment and there is confusion as to who actually owns the rights.

FARM/GROWER

The exact source of flowers is often unknown or unclear. Many smaller farms serve as “feeder” farms for many larger flower conglomerates. In many cases, global buyers are also unable to see product availability, the price and the source when searching for product. There are several online and offline buying platforms globally. However, few of them interface with each other in any practical way. As a result, each day 10-20% of the average grower’s good crop goes to waste as prospective buyers are not matched with sellers.

IMPORTER/WHOLESALER

There are multiple floral marketplaces in different parts of the globe, but there is no universal method to exchange product information for buyers and sellers. Different software systems, currencies and languages make this process even more problematic for global buyers and sellers. Like growers, many wholesalers throw away over 10-20% wastage as they are stuck with product that they cannot sell. Once again, the critical component of matching sellers with buyers is not utilized to its full capacity.

SHIPPING/LOGISTICS

When flowers are ready for shipping from the farm, there is no universal tracking method to identity the shipment and/or grower boxes. There is no agreed upon standard for date coding to verify that old product is not being sold to buyers. There is no universal standard with shipping companies (air, ship or truck) to identify each shipment. Flowers are perishable goods and some of them have very high requirements when it comes to temperature, humidity and time spent in shipment.

FLORIST

Florists are often limited to their local wholesaler/distributor with regard to varieties available and pricing. Individually, they do not purchase nearly enough volume to go direct to the source. Increasing pricing pressures from mass market channels make the flower industry a very difficult business to enter and remain profitable.

INTER-FLORIST TRADE

There is currently no agreed upon standard for flower order payments and country specific payments between floral retailers across the world. In many countries, private wire order clearinghouses charge upwards of 7% or more on each floral order and pay the filling florist up to 45 days after final delivery to consumers. Among ERP, POS and website technology providers, there is no agreed upon API standard for exchanging flower orders. Also lacking is the ability (across different software platforms) to identify floral orders or tracking numbers to track the final delivery to the consumer.

ACCOUNTABILITY

As there is no common global standard for any part of the industry, everyone from growers all the way to end consumers do not have a way to verify if they are buying from someone reputable or how long that product has been in transit since harvest.

  ECOSYSTEM

Token Sale

FloraChain will be executing a token sale to raise funds for the continued deployment and commercialization of the FloraChain network and ecosystem. There will be a hard cap of $30 million USD for the initial token sale.

We will begin our Whitelisting process shortly. Please refer to www.FloraChain.io to get the latest and most up-to-date information regarding our token sale. All token purchasers will have to pass KYC and AML verification processes according to Swiss legislation.

Use of Proceeds

While we have had success with our select, early adopter trial program, FloraChain is meant to operate on a global scale. Continual research and development is critical to ensure that we are providing the safest and most reliable floral industry platform on the market.

The FloraChain Team


Brian Kanda

Co-Founder and CEO

Shenzhen, Hong Kong, and Singapore. A passionate entrepreneur in global trade with an eye for up and coming markets.


Alex Frost

Co-Founder and COO

Miami, Florida, USA. Founder of two technology companies in the floral industry – Sunflower Technologies and QuickFlora Technologies.


Brent Muckridge

Interim CFO

Miami, Florida, USA. An accomplished senior leader in technology industries that has held roles in finance, strategy and operations.


Minh Lou Ly

CTO

Los Angeles, CA, USA. Minh has managed high-level, complex server farms for major corporations. Minh is experienced with AWS, advanced cloud hosting configurations and datacenter management.


Gaurav Agarwal

Floral ERP Technology Advisor

New Delhi, India. Gaurav has led software development teams in various aspects of the flower industry
over the past 10 years on the retail, wholesale. Special projects as they pertain to real time supply chain.


Adam Yormack, Esq.

Legal Advisor

Miami, FL, USA. Adam is the principle attorney at Escalante Yormack Law – a boutique law firm in Miami, Florida. Adam’s main focus is Corporate Law and Shareholder Derivative Litigation, Startups, Capital Formation.


Brian Williams

Global Strategy Advisor

CEO StratIQ, Seattle, Washington, USA. Brian Williams is the founder of StratIQ Consulting, a company committed to providing valuable strategic marketing, operations, coaching, and advice.


Cindy Hanauer

Mass Market Channel Advisor

Orlando, Florida, USA. Cindy Hanauer comes from a fourth generation heritage in the floral industry with her ancestors opening their first florist shop and greenhouse in 1875.


Marshall Tomsick

Floral Supply Chain Advisor

Raleigh, North Carolina, USA. Marshall possesses a comprehensive understanding of global floral importation, distribution, production and product placement.


Michael Biggins

UAE Strategy Advisor

Dubai, UAE. Michael brings a strategic mind-set balanced with tactical execution skills and a leadership style that engages the whole team at every level of the organization.


Nicholas Domisch

Regulatory Advisor

New York City, NY, USA. Formerly with FINRA (Financial Industry Regulatory Authority) in New York City – an independent, non-governmental regulator.


Nikkos J. Frangos

Ocean Shipping Advisor

Athens, Greece. With investment activities ranging from angel investments to the formation of special purpose funds in the sectors of energy and shipping.


Ralph Yack

Floral Logistics Advisor

Los Angeles, California, USA. Ralph brings vertical alignment expertise to the floral supply chain. He has developed floral fundraising programs that included cold chain.


Terry Johnson

Cold Chain Advisor

Las Vegas, Nevada, USA. Terry has more than 30 years experience in the floral industry. Since 1989, Terry has had a consulting firm – Horticultural Marketing Resources.


Arnold Wittkamp

European Floral Advisor

A marketing specialist in floral horticulture in Holland and Europe. From breeder to grower to trader to florist or other retailer.


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